O p i n i o n :: P e r s p e c t i v e :: C o m m e n t a r y
On All Things Boomer and Otherwise
We've fought this decision for over a year.
The issue was "not enough" as in:
Not enough to say.
Not enough demand.
Not enough time.
But with every other Tom, Dick and Wendy running blogs, we figured at the very least we had to defend our territory.
So here we are.
Not the first, not the last (but close). Our focus will be on being the best.
Tune in and judge for yourself.
posted by Matt Thornhill & John Martin at
9:41 AM
We run the Boomer Project, which is on a mission to help educate and enlighten marketers how to best communicate with Boomers today. We wrote Boomer Consumer, Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group. This blog shares our points of view on Boomers and anything else that catches our fancy. Join in the discussion.
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14 Comments:
Welcome Matt! Always great to have another voice speaking out on behalf of Boomers. And you always have great things to say.
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