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    <loc>https://www.mattthornhill.com/blog/2021/6/30/affinity-base-senior-living-the-importance-of-finding-your-tribe</loc>
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      <image:title>Blog - AFFINITY-BASED SENIOR LIVING: THE IMPORTANCE OF FINDING YOUR TRIBE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mattthornhill.com/blog/2021/5/25/biggest-growth-opportunity-in-america-is-gray</loc>
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      <image:title>Blog - BIGGEST GROWTH OPPORTUNITY IN AMERICA IS GRAY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - BIGGEST GROWTH OPPORTUNITY IN AMERICA IS GRAY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - BIGGEST GROWTH OPPORTUNITY IN AMERICA IS GRAY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mattthornhill.com/blog/america-is-growing-older-not-aging</loc>
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      <image:title>Blog - AMERICA IS GROWING OLDER, NOT AGING</image:title>
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      <image:title>Blog - WELLNESS LIVING IS THE FUTURE FOR BOOMERS</image:title>
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    <lastmod>2025-01-16</lastmod>
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      <image:title>Blog - GENERATION X AND THE "ASS" CEILING</image:title>
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    <lastmod>2026-02-13</lastmod>
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    <lastmod>2026-02-24</lastmod>
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      <image:title>About Matt - Make it stand out</image:title>
      <image:caption>Matt has been featured frequently in stories about older consumers in media across the world.</image:caption>
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      <image:title>How Matt Works</image:title>
      <image:caption>Matt does virtual meeting and seminars, too.</image:caption>
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    <loc>https://www.mattthornhill.com/home-vision-campaigns-2</loc>
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    <lastmod>2021-05-25</lastmod>
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      <image:title>Home Vision + Campaigns (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c266ca755b02ce1d9d07a2c/1621954683199-32F4QVMF3OSSTTZ1PNAN/2030-shift-2.png</image:loc>
      <image:title>Home Vision + Campaigns (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c266ca755b02ce1d9d07a2c/1621803874502-RL32GUDQ4RD0RG1D0E2S/dreamstime_m_104245602.jpg</image:loc>
      <image:title>Home Vision + Campaigns (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home Vision + Campaigns (Copy) - Make it stand out</image:title>
      <image:caption>America’s “Population Pyramid” in 1960 shows the percent of the population in each 5-year segment. There’s always been more younger people and fewer older adults. Back in 1960, when Boomers were 15 and younger, the shape was definitely a triangle, or pyramid. But American birth rates changed when birth control became available in 1964 and the pyramid has been changing shape ever since. (Source: US Census)</image:caption>
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      <image:title>Home Vision + Campaigns (Copy) - Make it stand out</image:title>
      <image:caption>By 2030 the shape of America’s demographics is a pillar or column. There will be equal numbers of practically every age segment, forever shifting the ratio of old to young. This requires new thinking and creates new opportunities. Are you ready? (Source: US Census)</image:caption>
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      <image:title>Home Vision + Campaigns (Copy)</image:title>
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      <image:title>Home Vision + Campaigns (Copy)</image:title>
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      <image:title>Home Vision + Campaigns (Copy)</image:title>
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      <image:title>Home Vision + Campaigns (Copy)</image:title>
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      <image:title>Churches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c266ca755b02ce1d9d07a2c/1621954683199-32F4QVMF3OSSTTZ1PNAN/2030-shift-2.png</image:loc>
      <image:title>Churches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Churches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Churches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Churches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Churches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Churches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c266ca755b02ce1d9d07a2c/1625163508703-8FY1R2R1MJP0U3AJ4L1C/logan-weaver-lK0l9pzxLps-unsplash.jpg</image:loc>
      <image:title>Churches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Openly Gray - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Openly Gray</image:title>
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      <image:title>Openly Gray - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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