NAVIGATING THE AGE FRONTIER
the keynote for organizations ready to capitalize on America’s new demographic reality.
Your organization already depends on adults 50+ more than you realize. It’s a good bet most leaders are making strategic decisions based on incomplete or even outdated assumptions
THIS KEYNOTE REVEALS:
Where your organization or sector is vulnerable
The costly mistakes most organizations make
The Age Multiplier effect
Industry-specific intelligence you can act on in 90 days
Strategies and tactics for successful navigation
PERFECT FOR:
Corporations | Associations | Healthcare & Senior Care | Nonprofits | Government & Policy
HOW MATT IS DIFFERENT:
Custom Content: For every engagement, Matt researches your specific sector, competitive landscape, regulatory trends and other factors impacting your organization. This in not generic content.
Proprietary Insights: Across 25 years of studying older adults, Matt has amassed eye-opening insights not available elsewhere.
Been There Done That: Matt has advised hundreds of organizations in practically every category. He has seen what succeeds and what action steps are needed.
No Fear Mongering: The Age Frontier is all about seizing opportunities for growth, innovation and competitive advantage.
Practical Experience: Matt has created businesses to mine the Age Frontier, including OpenlyGray.org (social movement), OpenlyGray.com (ad agency), Cozy Home Community (senior living). He isn’t just talking about this market, he’s building in it.
Gray Now: The $8 Trillion Reality Hiding in Plain Sight
the economic opportunity keynote
The economic influence of people over 50 is enormous, yet widely misunderstood. This keynote explores the scale and significance of the $8 trillion 50+ economy and explains why traditional assumptions about older consumers and constituents no longer hold.
Rather than treating older adults as a niche market, audiences learn how longevity is changing spending patterns, expectations, and influence across nearly every sector. The result is a clearer understanding of where growth, relevance, and opportunity actually lie today.
Best for: business audiences, economic development groups, industry conferences, strategy-focused events.
Gray Now: The Decisions That Change Once You See It Clearly
The action-oriented keynote
Once leaders recognize that older adults are already central to their organization’s future, the conversation shifts from awareness to decision-making. This keynote focuses on what changes next—how priorities shift, how assumptions get reexamined, and how organizations begin aligning strategy with demographic reality.
Through examples and practical insight, audiences see how small changes in perspective lead to different decisions about planning, investment, communication, and leadership. The result is not a new initiative, but a clearer framework for moving forward.
Best for: executive retreats, planning sessions, follow-on keynotes, organizations ready to act.
Event or Meeting Planner?
You’ll find Matt is very easy to work with and goes the extra mile. Learn more about how Matt works here.