Meet “OPENLY GRAY” Expert
Matt Thornhill
“Matt’s engaging presentation opened our eyes to what’s coming and what to do about it. Folks told me they “got it” when it comes to understanding the importance of Boomers. Listen, I hire speakers all the time and I’d hire Matt again to illuminate our group.”
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Matt Thornhill has spent his career helping organizations understand what’s next—and who’s driving it. A nationally recognized expert on aging and the power of the 50+ Gray Market, Matt helps brands, nonprofits, and policymakers reimagine how they engage with older adults.
Through Openly Gray, the marketing agency he helped start, and its nonprofit advocacy counterpart, Matt leads Openly Gray :: The Movement, an advocacy organization to reorient older adults themselves on the cultural sea change of growing older. He’s not just shifting the narrative—he’s building the blueprint for what comes next.
Matt has delivered thousands of speeches around the world—from Fortune 500 boardrooms to trade shows in Spain, strategy sessions in Brazil, conferences in Canada and Australia, and policy forums in Panama. His high-energy, insight-packed presentations challenge audiences to rethink assumptions, embrace demographic shifts, and seize growth opportunities in the fastest-growing and most misunderstood market segment in history: adults aged 50 and over.
With a background in strategic marketing, Matt brings both sharp analysis and bold creativity to every project. Whether advising a real estate developer on designing age-forward communities or helping a healthcare brand sound like it actually cares, he crafts strategies that resonate—and drive results.
He’s known for saying, “Growing older is on everyone’s bucket list. Targeting them should be on yours.”
If you're ready to stop ignoring the future, he’s ready to help you shape it.
Matt has been featured frequently in stories about older consumers in media across the world.
When not speaking on the importance of the Openly Gray movement, Matt serves as founder and CEO of a new type of senior living community, called Cozy Home Community.
Speaking Demo Reel:
Most of Matt’s past speeches have focused on Boomers. But thanks to “OK, Boomer,” most audiences are ready move on. His 2021 topics are exclusively about about the Openly Gray Market and Mindset. This reel is from past events but shows how Matt commands the stage and shares insights with audiences:
Meeting planners:
Hear Matt and his former business partner, futurist John Martin, share some perspectives on their view from the stage.